( as of October 10, 2024 )

Company Name

HELLO! MOVIE Inc.

Business

In 2015, the PoC (Proof of Concept) project to study the ideal viewing environment for low vision and hearing-impaired audiences at the movie theatres was launched. The PoC was funded and conducted by the various Japanese government ministries (the Ministry of Economy, Trade and Industry among others) along with the major theatrical distributors.

In the study, the following technical requirements were identified:
– The app must work properly in any movie theatre environment across the nation "as is" (meaning with no investment of any additional infrastructure, equipment, staffing, etc.)
– The system must work with consumer smartphones.
– The app must be user-friendly.
– The app must function properly when the smartphones are in airplane mode, with all signal transmissions disabled (not capable to receive calls or text messages)

All major film distributors in Japan (Shochiku, Toho, Toei and Kadokawa) as well as the nation's trade associations, such as MPAJ (equivalent of MPAA) and NATO-JAPAN have adopted "HELLO! MOVIE" app (coupled with special caption projection glasses) as their official device for low vision and hearing-impaired audiences.

As for Hollywood studios, Warner Brothers and Sony Pictures have adopted Evixar's system for the titles acquired in Japan for several years. From 2024, Disney and Sony Pictures are using for the Hollywood major titles. We are now applying "HELLO! MOVIE" to the global market, as the new standard for visual and hearing accessibility experience.

Establish

December 1, 2023

On December 1, 2023, the "Movie Day" to commemorate the birth of the movie industry in Japan, Evixar Inc. has established a new subsidiary "HELLO! MOVIE Inc." through an incorporation-type demerger.

Affiliated Company

Evixar Inc.